Through a direct-to-consumer(D2C) approach, we've been able to greatly reduce waste and costs. Our quality matches top luxury brands, yet with a much lower markup. Skipping middlemen and listening to our customers, we operate the business more efficiently and endeavor to constantly elevate customer experience.

We have applied a 30-day return policy to all customers so that you can try our exceptional clothes for yourself with no worries about being stuck with something you are not satisfied with. Customers can return and exchange in a nearby warehouse. We have inventories in New York, Hong Kong, Barcelona and more in developing.

This is LILY® official site. Everything we sell is genuine, unique, and carefully curated by in-house and world-renewed co-designers. We hire a third-party agency to make sure all the factories in diffent countries pay fair wages to their workers and make clothes in a sustainable manner.

In the United States, we have not yet opened stores. LILY operates over 700 stores in the UK, Spain, UAE, and Asian countries. LILY's business model was designed to minimize waste and overheads to bring you great quality products at an accessible price. We will work hard to build a global omnichannel gradually. If you are interested to open a LILY store or wholesell LILY clothes please contact us.

Should you have any questions, we're here to help. Do not hesitate to get in touch with our amiable customer service team at [email protected] or use contact form.You will be rewarded with a lovely gift if the question is considered to be valuable to us.