“Less is more. Minimalism defines a new direction for luxury.”26 Winter · Master Coats
Winter 2026
Master Series
Quiet luxury for modern workwear.
01 / The Wrap
Ease in
every line.
A softly structured wrap coat with an adjustable waist. The scarf-inspired collar creates a naturally refined look, whether worn open or tied.
- Belted silhouette
- Scarf-inspired neckline
- Lightweight wool blend
02 / The Drape
Elegance
in motion.
A softly cascading collar lends this silhouette an understated sense of movement. A versatile layer for workdays and evenings out.
- Fluid draped collar
- Relaxed shape
- Wool, cashmere & alpaca blend
03 / The Convertible
One coat. Three ways.
A structured outer layer paired with a removable down vest. Style the pieces together or separately to suit your day.
Replace with final photography: coat + vest · coat only · vest only.
Shop the Convertible Coat
04 / The Icon
A classic,
reconsidered.
Distinctive lapels and a double-breasted front give this enduring silhouette an easy sense of confidence.
- Double-breasted fastening
- Wide lapels
- Fine wool construction
05 / The Teddy
A softer side of winter.
A generous silhouette with plush, textured character. Comfortable layers for crisp days in the city.
The Designer
Zoe Turner
Former Max Mara Design Director
Royal College of Art graduate. Years at Max Mara and Christian Dior. Pure, minimal, rooted in craft — the hand behind LILY Master Coats.
Together we built five silhouettes for real professional life: light enough to commute, refined enough for the room.
Shop the CollectionThe Feel
Fabric you notice first.
Four Master Coat fabrics — what they feel like, and how to care for them.
| Fabric | Used in | Key Benefits | Care Notes |
|---|---|---|---|
| Ultralight Wool 80-count Merino |
Wrap · Convertible | 50% lighter than standard wool; smooth, non-itch; anti-pill | Avoid sharp objects; professional clean; hang for storage |
| Cashmere Blend With alpaca |
Drape | 3× warmth of wool; soft sheen; anti-static | Never machine wash; store with moth protection |
| Golden Wool 100-count knit brushed |
Icon | 16.5μm fiber; cloud touch; structured yet soft | Cold hand wash only; iron with damp cloth |
| Teddy Lambswool 100% combed |
Teddy | Locks heat to −10°C / 14°F; plush curl; quick rebound | Professional dry clean only; avoid direct heat |
The Craft
From sketch to silhouette.
Measured. Marked. Made to move with you.