Privacy Policy
Last updated: 9 April 2026
This Privacy Policy explains how LILY HOLDING INC., doing business as LILY Official Store ("LILY," "we," "us," or "our"), collects, uses, shares, and protects your personal information when you visit lilystudio.com (the "Site"), make a purchase, contact us, or otherwise interact with our services (collectively, the "Services").
In this Privacy Policy, "you" and "your" refer to any visitor, customer, or other individual whose personal information we collect in connection with our Services.
Please read this Privacy Policy carefully.
1. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, operational needs, legal requirements, or the Services we provide. When we make changes, we will post the updated version on this page and revise the "Last updated" date above.
2. Personal Information We Collect
Depending on how you interact with us, we may collect the following categories of personal information.
Information You Provide Directly
We may collect information that you provide to us directly, including:
- your name
- email address
- phone number
- billing address
- shipping address
- account login details, if you create an account
- order details, including items purchased, order value, and transaction records
- size preferences or other shopping preferences you choose to provide
- gift card, store credit, or return-related information
- communications you send to us, including customer service inquiries, reviews, feedback, and other correspondence
Information Collected Automatically
When you visit or use our Site, we and our service providers may automatically collect certain information using cookies, pixels, web beacons, SDKs, and similar technologies. This may include:
- IP address
- browser type
- device type
- operating system
- language preferences
- pages viewed
- referring and exit pages
- time spent on pages
- links clicked
- cart activity
- interactions with emails, advertisements, and other Site features
Information from Third Parties
We may receive personal information from third parties, including:
- e-commerce and payment processing providers, such as Shopify
- payment gateways and fraud prevention providers
- shipping, logistics, and fulfillment partners
- advertising, analytics, and marketing partners
- social media platforms and advertising networks
- customer service and communications tools
3. How We Use Your Personal Information
We may use your personal information for the following purposes:
To Provide Our Services
We use personal information to:
- process and fulfill orders
- send order confirmations, shipping updates, return updates, and other transaction-related communications
- provide customer support
- create and manage your account
- process refunds, exchanges, gift cards, and store credit
- manage fraud screening, risk assessment, and order verification
To Improve Our Business and Services
We may use personal information to:
- improve our Site, product offering, and customer experience
- analyze how customers use our Site and Services
- personalize your shopping experience
- troubleshoot technical issues and maintain security
For Marketing and Advertising
We may use personal information to:
- send you marketing emails, SMS messages, or similar communications, where permitted by law
- show you tailored advertising on our Site and on third-party platforms
- measure the effectiveness of our advertising and promotional campaigns
For Security and Legal Compliance
We may use personal information to:
- detect, investigate, and prevent fraud, abuse, or other unlawful activity
- enforce our terms, policies, and other agreements
- comply with legal obligations, requests, and applicable laws
- protect our rights, property, and safety, and those of our customers and others
4. Cookies and Similar Technologies
We use cookies and similar technologies to operate our Site, remember your preferences, understand user behavior, support analytics, and deliver or measure advertising.
These technologies may help us:
- keep items in your shopping cart
- remember your preferences
- recognize your device or browser
- analyze site traffic and performance
- understand interactions with emails or advertisements
- support marketing, retargeting, and personalization efforts
Most browsers accept cookies automatically, but you can usually control cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of the Site.
If your store uses privacy preference tools, consent banners, or opt-out settings, those choices may also affect how cookies and related technologies are used.
5. How We Share Personal Information
We may share personal information with third parties in the following circumstances:
Service Providers
We may share personal information with service providers who perform services on our behalf, such as:
- website hosting and e-commerce infrastructure providers
- payment processors
- fraud prevention and risk management providers
- shipping and fulfillment partners
- customer support providers
- Certain services, including sourcing, logistics, customer support, and administrative functions, may be provided by our affiliates or third-party service providers in the United States, Hong Kong, the People's Republic of China, or other jurisdictions.
- email, SMS, and marketing service providers
Advertising and Marketing Partners
We may share certain personal information with advertising and marketing partners to help us promote our brand, understand campaign performance, and deliver relevant ads, subject to applicable law.
Corporate Affiliates
We may share personal information with our affiliates, parent companies, subsidiaries, or related entities where necessary for business operations.
Legal and Business Transfers
We may disclose personal information:
- to comply with legal obligations, court orders, subpoenas, or lawful requests
- to protect our rights, users, systems, or business
- in connection with a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar transaction
If you use social sharing features, public reviews, or similar features, any information you choose to post may be visible to others.
6. Marketing Communications
If you sign up for our email or SMS marketing, we may send you promotional communications, product updates, offers, reminders, and other marketing messages, where permitted by law.
You can opt out of promotional emails at any time by using the unsubscribe link included in the email. You can opt out of SMS messages by following the instructions in the message or contacting us.
Please note that even if you opt out of marketing communications, we may still send you non-promotional messages related to your orders, account, returns, refunds, or customer service requests.
7. Data Retention
We retain personal information for as long as reasonably necessary to:
- provide our Services
- complete transactions and fulfill orders
- maintain business and tax records
- comply with legal obligations
- resolve disputes
- enforce our agreements
- prevent fraud and protect our business
The exact retention period may vary depending on the type of information and the reasons we collected it.
8. International Transfers
Your personal information may be transferred to, stored in, and processed in countries outside your country of residence, including where our service providers, affiliates, or partners operate.
Where required by applicable law, we will use appropriate safeguards for international transfers of personal information.
9. Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information. These may include the right to:
- request access to the personal information we hold about you
- request correction of inaccurate personal information
- request deletion of your personal information
- request a copy of your personal information
- object to or restrict certain processing
- withdraw consent where processing is based on consent
- opt out of certain uses of personal information for targeted advertising, sale, or sharing, where applicable
California law provides consumers with privacy rights, including rights related to access, deletion, correction, and certain opt-out rights. California also requires businesses subject to applicable rules to honor qualifying opt-out methods, including Global Privacy Control in relevant contexts.
To exercise any applicable privacy rights, please contact us using the details below. We may need to verify your identity before processing your request.
If applicable law allows you to use an authorized agent to submit a request on your behalf, we may require proof of authorization and may still need to verify your identity directly.
10. Third-Party Links and Services
Our Site may contain links to third-party websites, apps, or platforms that are not operated or controlled by us. We are not responsible for the privacy, security, or content of those third parties. We encourage you to review their privacy policies before providing any personal information.
11. Children's Privacy
Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
If you believe that a child has provided us with personal information, please contact us so that we can review the matter and, where appropriate, delete the information.
12. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
You are responsible for keeping your account credentials confidential and for contacting us promptly if you believe your account has been compromised.
13. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, please contact us at:
Email: support@lilystudio.com
Address: 260 WEST 39TH STREET, SUITE 701 NYC, NY 10018