Brand History

Founded in 2000 in Shanghai, the LILY GROUP has over 700 stores throughout Asia, with a focus on expressing the contemporary urban woman's style in the workplace. It was the first women's fashion group to position itself as "business fashion," and in 2019 it made its debut at New York Fashion Week. Backed by the group's mature supply chain, their high-quality fashion meets the needs of urban women at an affordable price. The LILY GROUP has always taken a diverse perspective to expand the workplace style of women worldwide and create a new category with a focus on business fashion.

Now, the LILY GROUP is setting up a second design center in New York to explore the interplay between Eastern and Western aesthetics, workplace needs, premium fabrics, and artisanal craftsmanship, and to launch a new brand, LILY STUDIO, for international women.